A LAUNDRY HERITAGE

BIZ® was the first enzyme based pre-soak and color-safe bleach that moms have trusted to remove stains from the family’s laundry for more than 40 years. First invented in 1968 by Procter & Gamble researcher Charles McCarty, Biz was introduced nationally as a “pre-soak” or “color-safe bleach” and later re-positioned as a “detergent booster.” In 1994 Biz, like many P&G brands, was re-released in an “ultra” formula (making it highly concentrated so that less of the product would be needed to achieve the same cleaning results). You may recall hearing “Put it in the Biz Bag,” which meant a garment was too dirty for washing with detergent alone. As a promotion, Biz distributed large laundry bags to hold the dirty, stained laundry that needed to be soaked in Biz.