BACK TO SCHOOL IS HERE!!!
“Adding a healthy and delicious lunch is once again, on every parent’s to-do list!
What better & EASIER way to add something to a to-do list than with ORGANIC, and DELICIOUS fruit spreads that won’t come back home with your little one?! Crofter’s Organics has made our jobs as parents simple, while also making lunch AMAZING for our kiddos!
Fresh, flavorful, and healthy.. this will become a school lunch staple all year long!”
PREMIUM SPREAD
STRAWBERRY BANANA
This spread is BANANAS! Real organic strawberries and bananas combine for a tropical-inspired treat that tastes so good you’ll be tempted to eat it right from the spoon!
A TASTY TEXTURE
Succulent pieces of juicy strawberries and silky smooth banana give this spread a rich, creamy texture. Each bite is a reminder that every jar is packed full of real, juicy fruit ripened to perfection.
THE STARS OF THE JAR
“The other side of fear is success.“
—Gerhard Latka, Founder/Owner
Gerhard and Gabi Latka grew up and met in a rural village in Germany. Gerhard’s father owned a food flavor and extraction company where Gerhard absorbed the importance of flavor and high-quality ingredients. After a road-trip through North America, Gerhard fell in love with the sheer beauty of the landscape and returned home with a clear vision. He convinced Gabi that moving to Parry Sound, a small Northern Ontario community, was simply the right thing to do. And that’s how it all started.
1989
The couple take the plunge and buy a former Laundromat for their fruit-filled dream. Everyone pitches in to re-purpose it, including Gabi with a “bun in the oven” (soon to be named Dan).
1990
After one year of hard work (just as they start testing the goods) their one and only kettle explodes.
1991
The fruit spread is born! They push spread-boundaries by sticking to their organic guns. You can see ‘organic’ right there on their first label (even though the FDA didn’t pass regulations until 2000).
1993
The first few years were a struggle, but Gabi and Gerhard had many friends and family for support (the babysitting was welcome). Here’s Oma Latka and Sebastian coming in for a taste test.
1994
Gerhard travels to trade shows to get their fruit spread into as many hands (and mouths!) as possible. Often he had Gabi, Dan, and Sebastian in tow. Notice that the spread already has a new look.
1996
Crofter’s is in full swing and it’s taking all hands on deck. Here those hands are busy stacking pallets. (Perhaps the least-fun job of spread-making.)
1998
The spread gets a new face…or two. Susie and Sally are introduced as Crofters’ first branding effort.
2001
The daring family reinvests the budding profits from their spread and begin expansion efforts.
2010
Bear is born. His expertise and eye for the ripest of berries help the family launch the Superfruit line.
2012
Bear does the trick! Crofter’s receives national recognition in the media as the best spread on the market. This generous (well deserved) attention facilitates more growth.
2013
As a family, the Latkas decide to go all-in. And we mean, all-in. They break ground for a state-of-the-art, sustainability-focused production facility. Bear approves.
TODAY
With the new building complete in the beginning of 2018 (and doing great things like reducing water consumption by over 85%), the Latkas—Gerhard, Gabi, Dan, Luke, Sebastian (and Bear)—know that the future is rosy. Even though Crofter’s has grown, changed, and improved, they still take joy in being involved in every facet of their spread and are confident they’ll still be at it many, many years from now.