Coffee is one of the most widely consumed food products on earth, but quite possibly the most misunderstood. Over 19,000 studies have been conducted on coffee and health, and the general consensus is that coffee is good for you — with benefits including:

However, not all coffee is created equal. The antioxidants available in the coffee vary from harvest to harvest and from different regions so the selection process is critical. Also despite the wide range of general health benefits, poor production practices can compromise the health attributes of coffee at nearly every step in the process. Many adverse effects and health risks have to do with toxins and pesticides which are used or appear during the growing, processing, storage and shipping of coffee. Also although there are lots of healthy polyphenols in coffee many can be destroyed and negative ones created in the roasting process. That’s why we’ve combined the best growing and roasting practices to select the coffee highest in antioxidants and maintain them through the roasting process to produce healthier coffee.

We’re on a quest to improve people’s health…through coffee.

Toxins in food and the environment, to stress and lack of work-life balance can make us sick–and often we don’t know why. With so much conflicting information out there about what we should be eating to achieve better health, the decision process can be confusing and overwhelming. It often causes people to just throw up their hands and give up.

Habit change is hard. And even when we do make changes, we often don’t know whether or not they’re helping or causing us more problems.

Andrew Salisbury was inspired to start Purity Coffee for this very reason.

A few years ago, Andrew’s wife Amber began to experience debilitating fatigue. After living a normal, active life, she was now struggling to perform her daily activities. She would often go to sleep at 8 p.m. and wake up as exhausted as if she hadn’t slept at all.

Doctors were stumped. Amber and Andrew were frustrated. Medical tests revealed nothing. The couple had been doing everything that healthy adults should: exercising regularly, eating healthy and organic foods, getting regular sleep, and drinking plenty of purified water. Nothing seemed to help.

To get through the day, Amber began drinking copious amounts of coffee–a morning mug or two plus up to six k-cups a day! Andrew was concerned that her coffee drinking might be contributing to her health problems. After all, so much common-knowledge health advice includes cutting coffee out of our diets altogether to improve energy levels.

But Amber had found something that worked for her, and she wasn’t giving it up without proof. So Andrew set out to discover whether a frequent coffee habit was helping or hindering her recovery. Fortunately, the couple got the opportunity to pick the brains of some of the world’s foremost experts from the Vanderbilt University Institute of Coffee Studies. What they learned shocked them.

Coffee is one of the healthiest foods in the Western diet. It’s an established scientific fact, and there are mountains of proof.

Much of these benefits are thanks to antioxidants called chlorogenic acids, or CGAs. These compounds fight the inflammation that can lead to heart disease, type 2 diabetes, metabolic syndrome, and all kinds of other life-threatening conditions.

The mind-blowing truth about coffee begged two questions…

The first: Why didn’t more people–specifically doctors–know about the health benefits of coffee?

The second was: Were any other companies producing coffee made with health as the top priority?