From Kitchen to Shelf
Founded in 2014, by mother-daughter duo Lynn and Stephanie Kriebel, OMG! Pretzels are a family affair and come by our name honestly. Lynn, the matriarch of the Kriebel family, has been making the garlic flavored pretzels – our flagship product – for decades. The savory pretzels started as snacks for her kids throughout their childhood and evolved into part of her entertaining repertoire for friends and holiday gatherings.
We knew we had something special on our hands after repeated requests from friends to sell our ridiculously delicious pretzels. The name for the brand was a natural fit since it is the common reaction people have when they try our bold and innovative flavors. Once you pop one in your mouth, ‘OMG!’ comes popping out! And so, OMG! Pretzels was born. We love getting to share our scrumptious pretzels with others to enjoy for special occasions and making memories just as we have for decades.
Now, OMG! Pretzels are available on Amazon, our website, and shelves at specialty retailers across the country. Through Stephanie’s leadership, we have seen substantial growth while ensuring that our pretzels maintain the premium quality and fabulous flavor for which OMG! Pretzels are known. Our gourmet sourdough pretzel nuggets – available in eight bold flavors – are made with wholesome ingredients and lots of love. Straight out of the bag, our pretzels are the ultimate snack.
Lynn and Stephanie
HISTORY OF OMG! PRETZELS
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2014
First Year
OMG! Pretzels officially launched in Plymouth Meeting, right inside the kitchen of matriarch Lynn Kriebel. Another women-owned business, Ana’s Corner Store, was our very first merchant partner who helped introduce our pretzels to the market.
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2015
Second Year
Through partnerships with small local merchants in the Philadelphia region, such as beer distributors and specialty food stores, we doubled our sales in the first year of operation.
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2016
Third Year
Due to increased sales, it became necessary to move production out of Lynn’s kitchen to a local American Legion commercial kitchen space. OMG! Pretzels developed a variety of partnerships to increase market share, including the first family-owned grocer, McCaffrey’s Market in Blue Bell, PA along with a local distributor in Allentown, PA who helped get the flavored pretzels to more than 100 markets and specialty food stores across eastern PA and New Jersey. Business more than doubled as a result!
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2017
Fourth Year
OMG! Pretzels expands to other McCaffrey’s Markets, including McCaffrey’s Newtown and Yardley in Pennsylvania and McCaffrey’s West Windsor in New Jersey. In order to meet rapidly increasing product needs, the kitchen production moved to a local synagogue who became a vital partner in our growth for the next 3 years.
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2018
Fifth Year
OMG! Pretzels was chosen as the winner of the “Best Specialty Food” category in the 2019 Montco Happening contest. We were also featured in the Montgomery County PA Chamber of Commerce “Chamber Business Minute”, in the online magazine PAEats, and in a Small Business segment on Cheddar.com. OMG! Pretzels expanded to the West Coast with women-owned Lincoln Hills Farm and Placer Farmer’s Marketplace becoming our first merchant partner in California. Finally, we introduced new and improved packaging that summer.
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2019
Sixth Year
OMG! Pretzels is chosen as the winner of the “Best Specialty Food” category in the 2019 Montco Happening contest.
We are featured in the Montgomery County PA Chamber of Commerce “Chamber Business Minute” and in the online magazine PAEats.
Women-owned Lincoln Hills Farm and Placer Farmer’s Marketplace becomes our first merchant partner in California.
Our new and improved packaging comes to market in the summer of 2019.
Lynn & Stephanie give an interview on the Small Business segment on Cheddar.com.
OMG! Pretzels begins the search for a permanent location.
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2020
Seventh Year
OMG! Pretzels found a co-manufacturer to meet the growing demand for our pretzels, adding three new flavors in the process: Lemon Pepper, Salty Butterscotch and Sweet Chili for a total of 8 unique flavors. We also added more than 50 retail partners across the U.S, became available on Amazon, and joined Faire (a wholesale marketplace).
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2021
Eighth Year
OMG! Pretzels experienced tremendous growth due to their digital marketing efforts, new selling channels, partnering with more than 300 retailers across the U.S., and by adding a second distribution partner. We also became certified Women Owned by the Women’s Business Enterprise National Council and Women-Owned Small Business Certified by the U.S. Small Business Administration.
